How health score is calculated?

What Is the Domain Health Score and How Does It Work?

The Domain Health Score is a powerful feature designed to give you a quick and easy understanding of your domain’s email deliverability health. It provides a score between 0 and 100 that reflects the current state of your domain’s deliverability, helping you identify and address potential issues at a glance.

By focusing on three key areas, the Domain Health Score combines important deliverability metrics into a single, easy-to-read value.

Key Benefits of the Domain Health Score:

• Understand Deliverability at a Glance: Instantly see how your domain is performing.

• Identify Areas for Improvement: Know exactly what’s impacting your score and take corrective action.

• Track Progress: Monitor changes in your score as you implement improvements.

How Do We Calculate the Domain Health Score?

The score is calculated based on three critical areas of deliverability, with each area contributing a specific weight to the overall score:

1. DNS Records (20%)

   • Validating your domain’s authentication records (like SPF, DKIM, and DMARC) forms the foundation of good deliverability.

   • Example: If your SPF, DKIM, and DMARC are valid, you earn 17% out of 20%.

2. Inbox Placement Test Results (40%)

   • Reflects the percentage of emails delivered to the inbox in your most recent test.

   • Example: If 70% of your emails land in the inbox, you earn 28% out of 40%.

3. Google Postmaster Metrics (40%)

   • Includes metrics like domain reputation, IP reputation, and spam rate, provided by Google Postmaster.

   • Example: If you have medium domain reputation, high IP reputation, and a spam rate of 0.2%, you earn 27.5% out of 40%.

What Happens If Some Data Is Missing?

The Domain Health Score dynamically adjusts based on the data available:

• All three areas are connected: A full weight of 100% is used.

• Two areas are connected: The score is normalized to a total of 100%.

• One area connected: The score is scaled to 100% based on the available data.

• No data connected: The score will display “No data.”

Why Should You Use the Domain Health Score?

The Domain Health Score simplifies complex deliverability metrics into one actionable insight. With just one glance, you can:

• Identify issues before they escalate.

• Prioritize which areas need your attention.

• Stay on top of your domain’s health and deliverability.