Starting in February 2024, Google will require senders who dispatch more than 5,000 emails a day to free Gmail addresses to adhere to stringent guidelines aimed at reducing spam and enhancing user experience.
To learn more press here.
The Challenge: Navigating the 0.30% Spam Rate Threshold
Google's latest move emphasizes the importance of staying below a 0.30% spam complaint rate threshold. This means that only 3 out of every 1,000 emails sent should be marked as spam. Exceeding this threshold poses a risk of losing access to users' inboxes, making it imperative for businesses to reevaluate their email marketing strategies.
Our suggestions to navigate these new rules:
- Authentication: Embrace the new era of strong sender authentication. Understand the protocols and adjust your sending practices to build trust with Gmail from the outset.
- Unsubscribe freedom: One-click unsubscribe is key. Make it seamless for recipients to opt-out, improving compliance and reducing spam flags.
- Monitor the reputation: Stay vigilant! Monitor your sender reputation and stay below the 0.30% spam threshold. Analyze industry trends and adapt your strategies for optimal deliverability.
- Creation of extra domains and their rotation: Use as many domains as possible for increased flexibility in campaign sending. The number of domains needed depends on factors like email type, contacts, and domain age.
- Content is King (and Queen): Craft compelling, relevant messages. Tailor your content to specific segments, resonate with your audience, and minimize spam risks for your future campaigns.
That's where Warmy's free template checker comes in! This powerful tool analyzes your email content in real-time, highlighting potential spam risks and suggesting improvements to ensure optimal deliverability. Think of it as your personal royal advisor for email content, guiding you towards inbox domination with every message.
Worried about warm-up emails impacting your Gmail sender score? Breathe easy!
Warmy is a service that sends warm-up emails only within our network. All warm-up emails are managed by Warmy to ensure they are never marked as spam.
When a warm letter is sent from your mailbox, it is always read and marked as important. If the email ends up in the recipient's spam folder, which is different from being marked as spam, Warmy will remove it from spam, read it, and mark it as important. You don't have to worry about a thing. Warmy helps to ensure that your emails land in your recipients' inboxes.
Also, Google’s guidelines include:
- Setting up SPF or DKIM email authentication for your domain.
- Marketing and subscribed messages must support one-click unsubscribe, with a clearly visible link in the message body.
- Format messages according to the Internet Message Format standard.
