Why doesn't your email tracking tool track Warmy warm emails?
Correctly tracking open rates can be challenging due to several technical limitations inherent in email delivery systems.
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Tracking Pixel and Open Rates:
- The typical method for tracking open rates is through a tracking pixel, which is a unique image embedded in each email. When the recipient opens the email, the pixel loads, and this is recorded as an "open."
- However, the accuracy of this data can be affected by the user's email client settings. Many users disable image loading in emails for privacy reasons, which means the pixel won’t load and the email open will not be counted.
- On the other hand, if the user has image previews enabled, the pixel will load, and the system will register an open—even if the recipient hasn’t actually read the email. This can lead to inflated open rates if the email client is set to automatically load images.
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Warm-Up Email Manipulations with IMAP Requests:
- In our warm-up process, all emails are manipulated using IMAP requests. These requests perform operations such as reading emails, moving them between folders, and replying to them. These actions are necessary to simulate natural engagement with the inbox.
- Importantly, IMAP requests do not trigger the loading of the tracking pixel in the email. This is because the manipulation is done server-side through requests, not through the recipient’s browser or email client. Therefore, the open rate recorded during the warm-up process does not reflect the typical "open" associated with a user viewing the email.
- This distinction is crucial to understanding that, while warm-up emails may not register as "opened" in the traditional sense, the goal is not to track opens but rather to ensure that the mailbox or domain is interacting properly with the email providers, which in turn improves overall deliverability.
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Impact on Deliverability:
- Despite not using open rate tracking, the warm-up process is designed to mimic natural email behaviors in a way that builds credibility with email service providers. Over time, as the warm-up process continues, your sender reputation improves, leading to better inbox placement.
- This process helps avoid triggering spam filters and ensures that future emails sent from the warmed-up mailbox are more likely to land in the inbox, rather than being filtered as spam.
Conclusion
The warm-up process at Warmy focuses on improving deliverability by gradually building your email reputation. While open rates during warm-up may not be accurate due to technical limitations like image blocking, the underlying goal is to ensure long-term inbox placement success. Understanding these nuances is key to managing expectations during the warm-up period.
