Reputation tab

A Deep Dive Into Google Postmaster Metrics, Warm-Up Insights, and Placement Performance

🔍 Understanding the Reputation Tab

The Reputation tab provides essential insights into your domain’s and IP’s performance metrics, reflecting overall statistics for the domain based on key metrics from Google Postmaster Tools (GPM domain and IP reputation), the Warmup process (including inbox and spam counts, by providers as well), and the Placement test. These metrics help monitor and improve your email deliverability. Below, we break down the key components and requirements for accurate data display:

📈 Domain Reputation

• What It Is: A measure of your domain’s reputation based on email interactions with Gmail users.
• How to Display It:
  • Send at least 300-500 emails daily to Gmail addresses.
  • Maintain consistent sending patterns to ensure accurate metrics.

⭐ IP Reputation

• What It Is: A measure of your sending IP’s reputation with Gmail users.
• How to Display It:
  • Send at least 2,000-3,000 emails daily to Gmail addresses.
  • This is essential for IP-based reputation monitoring.

🔢 Warm-Up Metrics

• Weekly and Monthly Reports:
  • See data on the number of warm-up emails sent per week or month.
  • Monitor performance across various email providers.

🌍 Provider-Based Warm-Ups

• Provider-Specific Metrics:
  • Analyze how your warm-up activities perform with different providers over time.
  • This breakdown is helpful to identify and address specific deliverability challenges.

📊 Placement Test Results

• Weekly and Monthly Reports:
  • View detailed placement test results segmented by providers.
  • Gain insights into how often your emails land in the inbox, promotions, or spam folders.

📉 Spam Rate Overview

• What It Shows:

  • The last tab in the Reputation section displays cumulative graphs of spam reports from warm-ups, Google Postmaster statistics, and deliverability tests.

  • This provides a comprehensive view of your spam rates and helps identify areas needing attention.

Why Reputation Matters

• The higher your reputation, the better your chances of landing in the inbox instead of the spam folder.
• Consistently monitor and optimize your email practices to maintain or improve your scores.

By utilizing the data in the Reputation tab, you’ll have a clear picture of your performance with Gmail and other providers, helping you take actionable steps toward better email deliverability.