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Warm-up with clicks

This article will guide you through our advanced warmup feature - warmup with clicks. Let's explore what is it, what are the differences with other features from Warmy.io and how you can benefit from it.

Warmup With Clicks is an automated warmup process that mirrors real human behavior and interactions. This includes opening emails, clicking links, and recovering emails from the spam folder. Apart from that, you will no longer struggle with your emails labelled as "Promotions" by Gmail - warmup with clicks moves all emails to the inbox!  These interactions send signals to mailbox providers that your domain is trustworthy and that you are a legitimate sender. As a result, incoming emails will be sent straight to the inboxes of your target recipients.

When it comes to deciding whether or not your emails belong in the inbox of your target recipients, ESPs prioritize engagement signals, not just delivery.

To help you achieve this, Warmup With Clicks does the following:
  1. Helps senders build a credible sender reputation through authentic engagement.
  2. Prevents bounces with seed lists that are automatically validated, so they are always updated
  3. Provides a 100% automated process which removes the need for manual uploads or campaign setups, helping save time
  4. Provides access to other built-in deliverability tools such as inbox placement testing, domain health & IP reputation monitoring.
  5. Ensures the warmup process is continuous, adaptive, and human-like.
How can I use Warmup With Clicks?

For best results, we recommend using Auto Warmup together with Warmup With Clicks. Auto Warmup performs essential actions such as moving emails from spam to the inbox, adding them to favorites, sending replies, and more. Without this underlying engagement, link clicks alone are less meaningful; in fact, major ESPs are less likely to trust such behavior if someone is actively clicking links in messages marked as spam or from an unfamiliar domain.

At the same time, advances in AI-driven filtering have made sender reputation scoring and spam detection significantly stricter. While our Auto Warmup still delivers substantial value and effectively warms up mailboxes, it is important to anticipate potential challenges in order to avoid unintended negative impact on deliverability caused by false positives, ESP model errors, or other AI-related issues.

Warmup With Clicks is designed to address these challenges by enabling more sophisticated, progressive engagement patterns, helping you achieve and sustain strong email deliverability across different providers.

Nevertheless, using automated warmup with clicks helps increase your inbox placement - the script also removes the "Promotions" label (only on Gmail), which is highly useful.

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