Understanding Landing Results with Warmy's Deliverability Test Feature

Deliverability Tests are an invaluable tool for monitoring, evaluating, and improving your email deliverability.

Deliverability tests are like your email's health check-up, ensuring it's fit and fabulous.

Let's break down the key takeaways and actionable steps from the comprehensive Warmy Deliverability Test:

1. When Things Look Good 🌟
2. When Problems Are Detected Early ⚠️
3. If Gmail starts classifying your emails as spam
4. If Yahoo starts classifying your emails as spam
5. If AOL starts classifying your emails as spam

When Things Look Good 🌟

If your emails are hitting inboxes smoothly, congrats! But the game doesn't end there:

• Monitor Metrics: Keep an eye on open rates, clicks, and more. Data is your ally!
• Test and Optimize: Spice things up with A/B tests. Experimentation is the name of the game.
• Stay Compliant: Follow email best practices. Respect opt-outs, and keep that list clean.

When Problems Are Detected Early ⚠️

Don't panic if early signs of trouble show up. Tackle them head-on:

• Authentication Failures: Investigate and fix SPF, DKIM, or DMARC issues.
• Check for Spam Triggers: Trim down on spammy content. Nobody likes unwanted attention.
• Analyze Inbox Placement: If inconsistency strikes, understand the factors and adjust.

 

If Gmail starts classifying your emails as spam:

 

1. Review Content and Formatting: Examine your email content and formatting for any elements that may trigger Gmail's spam filters. Avoid using excessive promotional language, suspicious links, or attachments that could raise red flags. Ensure your emails provide value and align with Gmail's guidelines.
2. Check Sender Reputation: Monitor your sender reputation by checking if your IP addresses or domains have been blacklisted. Address any reputation issues promptly by following delisting procedures or working towards improving your sending practices.
3. Authentication: Verify that your SPF, DKIM, and DMARC authentication settings are correctly configured. 

If Yahoo starts classifying your emails as spam:

 

1. Sender Reputation Evaluation: Assess your sender reputation, as Yahoo also considers the sending history and domain reputation. Monitor blacklists and ensure your sending practices align with industry standards.
2. Engagement and Feedback Loops: Yahoo pays attention to user engagement and feedback loops. Analyze whether your emails are relevant and engaging to recipients. Encourage recipients to provide feedback or mark emails as "not spam" if they are legitimate.
3. Domain Authentication: Double-check your domain authentication settings (SPF, DKIM, and DMARC) to ensure they are properly configured. Consistent authentication improves trust and deliverability.

 

If AOL starts classifying your emails as spam:

 

1. Content and Formatting Review: Scrutinize your email content and formatting for any factors that may trigger AOL's spam filters. Optimize your emails to provide value, avoid excessive promotional language without making your content convoluted, and maintain a professional tone that shows value to the recipient.
2. IP and Domain Reputation: Monitor your IP and domain reputation, as AOL considers sender reputation when determining email placement. Take necessary steps to resolve any reputation issues and improve your sending practices.
3. Feedback and Complaint Handling: Pay attention to feedback and complaints from AOL users. Promptly address any issues raised and make improvements based on user feedback to enhance deliverability.

If Microsoft starts classifying your emails as spam:

 

1. Sender Authentication: Ensure your emails pass Microsoft's authentication checks (SPF, DKIM, and DMARC). Proper authentication builds trust and increases the chances of your emails landing in the inbox.
2. Content Quality and Relevance: Examine your email content for quality and relevance. Avoid deceptive subject lines, suspicious links, or misleading information that could trigger Microsoft's spam filters. Tailor your emails to provide value to recipients.
3. Complaint and Reputation Monitoring: Stay vigilant about any complaints or reputation issues associated with your sending IP addresses or domains. Regularly monitor blacklists and address any problems promptly.

If iCloud starts classifying your emails as spam:

 

1. Sender Reputation Evaluation: Evaluate your sender reputation, as iCloud takes sender history into account. Monitor blacklists and ensure your sending practices adhere to best practices. Be honest with your sending practices and strategies and make necessary changes before it is too late.
2. User Engagement and Feedback: Focus on improving user engagement by delivering valuable content to iCloud users. Encourage recipients to mark your emails as "not spam" if they are legitimate. Actively address user feedback and complaints.
3. Authentication and Compliance: Verify that your emails are properly authenticated with SPF, DKIM, and DMARC. Comply with iCloud's guidelines and industry standards to improve deliverability.

 

Dealing with Bad Results:

1. Investigate Sender Reputation: Check for changes affecting your reputation.
2. Authentication Setup: Ensure SPF, DKIM, and DMARC are properly configured.
3. Evaluate Sending Infrastructure: Assess the health and configuration.
4. Content Quality and Compliance: Review email content for quality and compliance.
5. List Hygiene: Regularly clean and manage email lists.
6. Complaint Handling: Actively address user complaints and unsubscribe requests.
7. Engagement and Sender-Recipient Relationship: Build positive relationships with recipients.
8. ISP-Specific Guidelines: Familiarize yourself with the guidelines and policies of major mailbox providers. Here are the relevant links for each:
   • Gmail: Gmail Postmaster Tools
   • Yahoo & AOL: Yahoo & AOL Mail Postmaster
   • Microsoft: Microsoft Postmaster
   • iCloud: iCloud Mail Postmaster

Overall:

• Deliverability Test results offer insights into your email deliverability.
• Address potential challenges early on for a positive sender reputation.
• Seek professional advice for complex issues.

Maintain compliance and align practices with recipient expectations and mailbox provider guidelines for long-term success. Focus on delivering value and establishing positive relationships for improved email deliverability.